BRANDS FOR BUSINESS

About 15 years ago, ‘branding’ became a buzzword in the business vernacular. Now, too often, the words ‘branding,’ ‘marketing,’ and ‘advertising’ are used interchangeably, but they are not the same thing.

Your brand is one of your greatest assets. It’s not just your logo, slogan and design scheme, but your customers’ total experience of your business. Your brand is in your customer promise, your business values, your personality, the way you talk to your customers. It’s in the way you package your service and answer your phone.

When you establish and adhere to a company brand, your level of commitment reassures consumers, suppliers, and anyone else that your company does business with that they can trust you.

When you invite us to help with your company branding, we will spend time with you to get to the heart of your organisation: business objectives, products, services, offers, markets, competitors, audience and audience needs.

BRAND IDENTITY

This level of understanding guides our design concepts and the development of your brand identity. The resulting guidelines include a comprehensive toolkit that includes everything from logos and fonts to ‘tone of voice’.

BRAND ACTIVATION

We’ll then discuss how best to apply and activate your brand. This could range from applying our guidelines to your marketing material, to developing a fully integrated campaign. Whatever the scope of the project, we’ll ensure you are self-sufficient well into the future… but should you need us, we will be there.