BRANDS FOR BUSINESS
About 15 years ago, ‘branding’ became a buzzword in the business vernacular. Now, too often, the words ‘branding,’ ‘marketing,’ and ‘advertising’ are used interchangeably, but they are not the same thing.
Your brand is one of your greatest assets. It’s not just your logo, slogan and design scheme, but your customers’ total experience of your business. Your brand is in your customer promise, your business values, your personality, the way you talk to your customers. It’s in the way you package your service and answer your phone.
When you establish and adhere to a company brand, your level of commitment reassures consumers, suppliers, and anyone else that your company does business with that they can trust you.
When you invite us to help with your company branding, we will spend time with you to get to the heart of your organisation: business objectives, products, services, offers, markets, competitors, audience and audience needs.