Search Engine Optimisation

Search Engine Optimization (SEO) is the process by which the visibility of a website or a web page is improved in the search results of an internet search engine such as Google, Yahoo or Bing.

For example, analysing the words that are most commonly entered by users in a search and making sure that your site includes such words and phrases; making sure that your website has links from other websites, including social sites like Twitter and Facebook; and refining such information based on the analysis of traffic to your website is a part of the optimisation process.

The better your website has been optimised, the more frequently the site will appear in the search results pages, and the higher the ranking will be in the search results. Simply put, the better the search engine optimisation (SEO) the more visitors your website will receive from a user’s search.

Similar techniques are used for Search Engine Marketing (SEM).

ORGANIC SEO / SEM

It is a specialist task, one which cannot be left to chance.

In general, the earlier in the web design process that SEO begins, the more naturally and organically it can be integrated into your website.

Whether your organisation is international, operates only the UK; just North Hertfordshire, or serves a community like Letchworth, Hitchin or Baldock, we can help target your required audience.

THE HAYSTACK, OR THE NEEDLE?

Fundamentally, a good website provides your visitors with a positive browsing experience, presenting key information in a logical and pleasing environment. This experience will naturally encourage further visits and referrals. So, as important as SEO is, it cannot be implemented at the expense of the human visitors to your website.

The key is expert integration into the design process.